Thursday, March 24, 2011

Homework_Due Tue, March 29

Use this weekend to research and bring the results back next class.

1. In the grocery store, take a photo of your product on the self surrounded by its competitors.

2. Take close-up photos of of 2-3 competitors.

3. Go to the manufacturer's website and research the product you're redesigning. If you can't find the info there, find it some place else. Bring the research to class.

Friday, March 18, 2011

Worth a click: Label/Package design archives

Really cool archives of old labels/packages designs:
Click 1

Label/Package redesign: Before and After

Click here to go to "" and review great cases of label and package redesign.

Pepsi_New bottle

Click here to go to website.

Worth a click: POPAI_Point of Purchase Association - website


"Who We Are
POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world.

POPAI is the premier source of learning, knowledge and future-oriented research for the marketing at retail industry, and provides resources, education, ideas and advocacy to enhance the power and performance of the marketing at retail professional and community.

Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Coca-Cola, Energizer, Johnson & Johnson, McDonalds, Pepsi-Cola, Target, Walmart, and Wendy’s to name a few." (source: POPAI website)

To visit the official POPAI website click here.

Article_Campbell Soup’s Labels Redesigned Using Neuromarketing

To read this interesting article click here.

Thursday, March 10, 2011

After the break_Label redesign


You deserve some rest during Spring break! However, you'll need to start thinking about our next assignment, which is a label redesign.

You must redesign a label of any food or drink, using your own original imagery and their copy. You can use the company or product's logos though.

The starting point is to find a pretty bad label that needs to be redesigned desperately. Don't choose a good one, because it's always easier to redesign something in bad shape than the opposite.

That being said, find a badly designed label and sketch 10 new layouts for it during the break. You must bring these 10 different ideas on March, 22. Think of how the new layout will behave when on the product. Think of images and/or words that you believe must be highly visible. Think of colors, typefaces, proportions, and all the elements that must be present in that product's label.

On March 22, you also need to bring the product with its label on it to class, so we can begin to discuss the improvements your new design will bring to the product.

Monday, March 7, 2011

Updated schedule

3/8 - Workday
3/10 - Final critique + Begin Project #4 Brainstorm (choose 3 packages you think need to be redesigned)

3/14 - 3/18: Spring break

3/22 - Bring all 3 packages for discussion; bring 3 sketches with redesign ideas for the one you chose to redesign (you'll redesign only one).

Wednesday, March 2, 2011

Project#3_Audio Book_Schedule

This is the final schedule for Project #3:

03/03: Progress critique
03/08: Workday